Instagram for E-commerce: how to use it properly

June 17, 2021

As a business owner, you know that taking care of your social media is crucial to success. Instagram is an important platform for e-commerce and can be used as a marketing tool to grow your online store!

We'll show you how to use it properly in this blog post so keep reading!

As a business owner, you know that taking care of your social media is crucial to success. Instagram is an important platform for ecommerce and can be used as a marketing tool to grow your online store!

We'll show you how to use it properly in this blog post so keep reading!

When my wife and I started our first e-commerce store, I think we definitely underestimated the power of instagram. That was 2 years ago, but ever since it only has proven to become even stronger than the day before. Facebook is continually trying to find new ways and testing features f to keep people shopping on their platforms. It makes them money, and keeps investors happy. But instagram has been the one platform that I have seen grow more than any other.

We were able to get our first thousand followers in just a couple months, and continue making progress every month. We like instagram because it is so visual and easy for customers to get up close and personal with our product.

Trying to grow your instagram account?

Here are a few tips for you:

  • Find the hashtags that match your product or services and use them in every post. For example #mensshoes, #kidsclothes, etc. It's really an easy way to get more visibility on social media by using the right tags!

Never purchase followers. It will only drown out all of your engagement and backfire greatly.

  • Take a lot of pictures! It's as simple as that.

Post at least five photos every day to get the most exposure and engagement.

If you are just starting out, post about twice a day until your account is really taking off. Afterward, it's all up to you on how often you want to post. Just remember, the more pictures the more potential sales, or potential future customers!

Get creative! Find your brand appeal and engage your followers.

  • When you post, make sure to have a caption that includes some sort of call to action. For example: "Tag three friends in the comments for a chance to win!" Or something similar like this will surely get engagement and likes!

Don't just rely on Facebook/Instagram ads as it doesn't always work out well since not everyone who uses social media is ready to buy yet. Media buying can be more effective if done correctly and strategically so we recommend taking a long term strategic approach to learning how to plan out your posts and how to engage your audience to the best of your ability.

Quick Tip: when posting pictures with text or quotes try using white font instead of black because it has been proven to increase shares by 22%.

Find your brand. Sometimes when you're just starting out it's difficult to know exactly what colors to use, or which fonts will best represent your company.

Actionable steps for success include posting new content at least once a day, following the old rule "post something every time you go live" and using hashtags to attract followers from different demographics! Remember that these are just some tips so make sure to explore other solutions before settling with what we recommend in this blog post! We hope it helps and if not please feel free to reach out anytime!"

To wrap this up, let's break it down: Find your brand as soon as possible. That means coming up with colors that best represent the company and fonts that feel good on social media platforms such as Instagram. Then start posting daily by creating an editorial calendar or set of templates for all posts ahead of time. Some people choose to use an app such as Planoly to schedule their posts, or save them as a draft a few days before they go live.

There are many ways to grow your Instagram following. Some people give out discounts or freebies for new followers, while others might offer a physical object in exchange (like an exclusive sticker). Remember that these are just some tips so make sure to explore other solutions before settling with what we recommend in this blog post!

We hope it helps and if you have any other questions please feel free to reach out anytime!